IFC Adopt Green Day
by Paul Cashmere
7 March 2005
Green Day's 'The Jesus of Suburbia' will be used as the music for the promos for the Independent Film Network during 2005.
"Everyone needs a soundtrack for his/her life, and 'Jesus of Suburbia' is now the soundtrack of IFC - our audio calling card and the voice of our vision" IFC's Evan Shapiro said in a statement.
"We are extremely excited by IFC's enthusiasm for 'Jesus of Suburbia' and it's unique ability to showcase the song like no other network can, over the course of an entire year," said Lori Feldman, Senior Vice President, Television Marketing, Warner Brothers Records. "We are looking forward to working closely with IFC to create unique programming and online opportunities for the song, the band and the extraordinary American Idiot album."
IFC plans to adopt Green Day for the remainder of this year. The song will be heardin network promos, network Ids, and new network branding pieces that run on IFC, as well as using the music in show opens and credit rolls for IFC original programming.
They also plan to develop a film festival with films created by their audience who are inspired by the song.
Jesus of Suburbia short film premiers July 9 on IFC